A marketing funnel is a visualization of the customer journey from initial awareness of a product or service to purchase. It is a crucial concept in digital marketing as it helps businesses understand how to effectively attract, convert, and retain customers. The stages of a marketing funnel typically include: Awareness:This is the first stage of the marketing…
Category: Google Tag Manager
Remarketing with Google Ads
Remarketing is a technique used in online advertising to target ads to users who have previously visited a website or interacted with a brand. It is commonly used by businesses to display ads to users who have shown an interest in their products or services, in the hopes of encouraging them to make a purchase. In Google…
Google Marketing Platform
The Google Marketing Platform and it’s key features: The Google Marketing Platform is a suite of tools and services for advertising and marketing professionals. It provides a unified, end-to-end solution for managing campaigns across various channels, including search, display, video, and mobile. The platform integrates with other Google products, such as Google Analytics and Google…