A marketing funnel is a visualization of the customer journey from initial awareness of a product or service to purchase. It is a crucial concept in digital marketing as it helps businesses understand how to effectively attract, convert, and retain customers. The stages of a marketing funnel typically include: Awareness:This is the first stage of the marketing…
Category: YouTube
Video Advertising & YouTube
The pro and cons of video advertising and the most effective types of videos. Video and YouTube advertising has become a popular and effective way for businesses to promote their products and services. With the rise of online video platforms and the widespread use of mobile devices, video ads have the potential to reach a large…
White Hat, Black Hat and Grey Hat Advertising
White Hat, Black Hat and Grey Hat Advertising White hat, Black hat, and Grey hat Digital Advertising refer to the different approaches that advertisers can take to promoting their websites and products online. White hat advertising involves using ethical and legitimate methods to improve a website’s visibility and ranking on search engines, such as creating…