Remarketing is a technique used in online advertising to target ads to users who have previously visited a website or interacted with a brand. It is commonly used by businesses to display ads to users who have shown an interest in their products or services, in the hopes of encouraging them to make a purchase.
In Google Ads, remarketing is implemented through the use of special code called a “remarketing tag” that is placed on a website. This tag allows Google to track users who visit the website and add them to a remarketing list. This list is then used to target ads to those users as they browse other websites or use the Google search engine.
For example, a user who visits an online clothing store and adds items to their cart but does not complete the purchase may be added to the store’s remarketing list. The store can then use Google Ads to display ads for those specific items to the user as they browse the web, in the hopes of encouraging them to return to the website and complete their purchase.
Remarketing can be a powerful tool for businesses, as it allows them to target ads to users who have already shown an interest in their products or services. This can be particularly effective for reminding users about items they have left in their cart, promoting special offers or discounts, or simply keeping a brand top of mind.
To see a comprehensive list of my Digital Marketing, Website Design and Hosting, SEO & SEM & Analytics offerings, please visit the SERVICES page.
To see more about my skill sets, please visit my Analyst Portfolio Project.
For more information about my Data Analyst services, please visit XL MOBILE MEDIA