It is important to migrate your Universal Analytics data to GA4 because GA4 is the latest version of Google Analytics and offers several new features and improvements over Universal Analytics. Some of the benefits of GA4 include: Enhanced data privacy: GA4 provides more control over data collection and sharing, which can help to protect user…
Tag: GA4
Google Marketing Platform
The Google Marketing Platform and it’s key features: The Google Marketing Platform is a suite of tools and services for advertising and marketing professionals. It provides a unified, end-to-end solution for managing campaigns across various channels, including search, display, video, and mobile. The platform integrates with other Google products, such as Google Analytics and Google…