It is important to migrate your Universal Analytics data to GA4 because GA4 is the latest version of Google Analytics and offers several new features and improvements over Universal Analytics. Some of the benefits of GA4 include: Enhanced data privacy: GA4 provides more control over data collection and sharing, which can help to protect user…
Tag: Google Tag Manager
Remarketing with Google Ads
Remarketing is a technique used in online advertising to target ads to users who have previously visited a website or interacted with a brand. It is commonly used by businesses to display ads to users who have shown an interest in their products or services, in the hopes of encouraging them to make a purchase. In Google…
Google Marketing Platform
The Google Marketing Platform and it’s key features: The Google Marketing Platform is a suite of tools and services for advertising and marketing professionals. It provides a unified, end-to-end solution for managing campaigns across various channels, including search, display, video, and mobile. The platform integrates with other Google products, such as Google Analytics and Google…
Google Looker (formerly Data) Studio
Google Looker (formerly Data) Studio is a powerful data visualization and reporting tool that allows users to create interactive dashboards and reports using a variety of data sources. It is designed to be easy to use, with a user-friendly interface and a range of customizable templates and widgets. One of the main features of…